Advertisements, one of the symbols of the modern society, are prevailing in every part of the world. Widespread and influential, advertisements are capable of convincing people to purchase commodities which they do not need. Among various factors that contribute to the phenomenon is the temptation of seeming lower price, the influence of celebrities and, in some case, the exaggerated functions of the products.
The foremost reason for the misleading of advertisements is that hardly anyone is able to resistant to the temptation of low price, which a trick is played by the sly and shrewd merchants. For example, there are always so many products on sale that few of us are able to be sensible and rational enough not to be lured by the huge price tags with" on sale” on them. As a matter of a fact, the buyers are hooked by the seeming discount. By frenetic and irrational shopping, people would be stock up piles of items that they actually will not be in need of in the foreseeable future or even for the rest of their lives.
Another sublet explanation rests on the fact that celebrities, who have been paid a considerable sum of money, play an important role in the effect of advertisements. Some famous stars are so influential that many companies focus their attention on them and best use of their fame. As a result, a group of loyal fans would rush into stores and go into rapture if they are fortunate enough to possess one. Consequently, both the stars and the sellers are benefit from the commercial game regardless of what the consumers obtained.
The third convincing reason point I would like to mention is that the exaggeration made in the advertisements by the merchants. There is no doubt that confusing and puzzling for ordinary consumers to distinguish the unqualified one from millions of products presented in front of them. In addition, a majority part of the merchants are in the disguise of appealing appearances. Consequently, if is of no wonder that consumers would buy products preached to be perfect, a number of them are nothing but a waste of money.
All in all, the minor merits which the advertisements hold will never prevent us from concluding that advertisements attract consumers to buy unless products, because of their so called discount, the effect of celebrities and the boastful description. Consumers should pay attention to this phenomenon, save their money and use it into a better way.
Wednesday, March 24, 2010
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Yeah, I agree with you. Well, but the best way would be that consumers should be smart enough not to be mislead by the evil ads! ;)
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